case study: stl barbell
Before and After—STL Barbell
In the fast-moving world of fitness, standing out isn’t just about having the best equipment or the toughest workouts—it’s about having a brand that’s as strong online as it is in the gym. For STL Barbell, a strength training facility in St. Louis, this meant giving their digital presence a serious upgrade.
When STL Barbell partnered with SoSocial three months ago, their goals were clear: modernize their website, improve user experience (especially on mobile), and create a cohesive, engaging social media presence that reflects the energy and dedication of their community.
But there was one more major reason they knew it was time to level up, they were preparing to move from their 2,500 sq ft facility into a brand-new 10,000 sq ft gym.
That kind of growth demands marketing that matches the moment.
First up: a full website redesign. Their previous site wasn’t mobile-responsive and didn’t reflect the scale or quality of what STL Barbell offers.
SoSocial rebuilt the site from the ground up, focusing on:
Mobile responsiveness – Over 80% of their web traffic now comes from mobile devices.
Streamlined design – Built to clearly communicate what STL Barbell is all about.
Facility-focused visuals – Highlighting the space, services, and top-tier powerlifting equipment that set STL Barbell apart.
The result? A sleek, modern website that mirrors STL Barbell’s no-nonsense, high-performance approach—and is fully prepared to support their expansion and growing member base.
SOCIAL STRATEGY THAT BUILDS COMMUNITY + CREDIBILITY
Next, we tackled social media. Before working with us, STL Barbell posted inconsistently, missing the opportunity to connect with current members and attract new ones.
We introduced a tailored content strategy that:
Highlights the gym’s culture and expert coaching team
Educates followers with digestible training tips and strength insights
Drives conversions through clear, targeted calls to action
The content is bold, branded, and consistent—exactly what their ideal client is scrolling for.
PAID ADS THAT DELIVER RESULTS
To maximize visibility ahead of their big move, we launched a Meta Ads campaign focused on lead generation and brand awareness. Using location-based targeting, strong creative, and refined audience segments, we’ve been able to generate real engagement and inquiries for the gym—all while keeping ad spend lean.
THE SOSOCIAL DIFFERENCE
What sets SoSocial apart isn’t just the work (although we’re pretty proud of that). It’s how we partner with clients. STL Barbell gets regular check-ins, on-site content capture sessions, and transparent performance reporting—because we believe growing your brand should feel collaborative, not complicated.
With a new 10,000 sq ft facility and a marketing foundation to match, STL Barbell is positioned for serious growth.
Looking to turn your business into a digital powerhouse like STL Barbell?
Schedule a complimentary consultation today.