3 Reasons Your Business Needs Social Media (with actionable tips)

Most business owners understand the value that a social media presence creates, but are hesitant to invest in it and/or learn the ins and outs of an ever changing landscape. Below, I've detailed 3 common sense reasons brands should embrace the social media arena complete with accompanying tips to jumpstart your social strategy.

1. Connect With Customers

Almost everyone is on social media, this includes your customers. People are talking about your products whether you are listening or not. Join the conversation and convert those Facebook fans into lifelong customers! You may also learn valuable info about your target demographic and in turn, better market yourself to this audience. Facebook and Twitter both offer in-depth analyses of your social following. Evaluate the content they engage with and modify your marketing strategy to entertain, inform and educate! 

2. Earn Publicity

With social media being more or less a level playing field for brands, smaller businesses have just as much of an advantage for social stardom. The trick is creating sharable content that wows your audience. I'm talking infographs, educational blog content, entertaining videos, behind-the-scenes photos with an artistic aesthetic, enticing giveaways, etc. The potential to generate buzz around your brand is endless!

3. Increased Web Traffic

The more frequently a social media follower visits your profiles, the higher the chance of a website click and subsequently, a conversion. Did you know that social media lead conversion rates are 13 percent higher than the average lead conversion rate? With Facebook being the highest convertor coming in at 85% of all social media orders. Generate more website clicks by running low budget, targeted Facebook ads promoting clicks to your website, complete with conversion tracking pixels to really measure the results.