case study: tevajane

TevaJane is a handmade jewelry brand based out of Nashville, TN. The owner, Teva Chaffin, creates remarkable jewelry that's more likened to actual pieces of art. Each individual design is a reflection of nature and Teva has developed quite the cult following in recent years, even teaching sold-out workshops on jewelry design and metal working.

Teva contacted SoSocial seeking digital marketing assistance and we were thrilled to help. Read below to see the results of our campaign.

The goals

  • To generate a larger social media audience while building an enhanced community of TevaJane fans 

  • Update customers with beautiful and informative newsletters

  • Curate intriguing blog content that keeps visitors coming back
  • Develop a content strategy that's synonymous with the TevaJane brand
  • Increase website visitors and online orders


The Results has experienced a 320% increase in website traffic since beginning with SoSocial and has experienced an increase in online orders month-to-month. On the social side, TevaJane saw a 15% increase in new, real Facebook likes, higher Facebook reach and engagement as well as debuting a new, fresh Instagram theme. Instagram follows also increased by 35%.

I would highly recommend SoSocial Nashville to any business owner looking to expand their social media reach and marketing. I love working with Lindsey. Her professionalism, attention to detail and her creative spirit is a blessing to my business.
— Teva Chaffin, Owner of TevaJane